Case study · September 26, 2021

Building a sustainable fundraising process for Prayati

“Prayati Charity Trust” is a not for a profit charity organization focusing on providing education and accommodation to underprivileged girl childre


This is a decipher of my first meeting with the client. Would be considered as a hypothetical business goal.

Prayati’s goals

  • Retain fundraisers for a longer time
  • Leave the donor with a delightful experience
  • Motivate donors to approach us when they wish to donate pro-actively

Prayati’s Challenges:

  • Donations have been irregular and sometimes we frequently change operational goals to keep budgets on track
  • Wasting a lot of money on marketing campaigns
  • Fundraisers keep complaining about not being treated with respect

My role

User research
Service design
Product design

Business goal validation workshop

Workshop output